Learning & Development · Instructional Design · Leadership

Hilary
Sinclair

I build leadership programs, performance management training, and eLearning that connect to how the business runs and help people do their best work.

Hilary Sinclair

About

Learning should feel useful, human, and built for the people in the room.

I’ve moved from the front of the classroom to the design table. As AVP, Senior Learning Specialist at WSFS Bank, I design leadership development, talent and performance management training, and eLearning. My years as a bank branch leader and retail sales manager shape the practical programs I create for people facing those same challenges.

I also teach management courses at Wilmington University and serve as the informal lead of the bank’s learning team. Across corporate learning and higher education, I bring together thoughtful design, coaching, stakeholder partnership, and hands-on practice to support people’s growth and organizational performance.

Career Highlights

Learning that supports people and the business.

Leadership Development

Building stronger leaders

I designed Effective Communication and Performance Management courses and facilitate Financial Acumen, Emotional Intelligence, and Conflict Management programs for the bank’s leaders.

Learning Events

Launching a bank-wide Learning Summit

Coordinated the successful launch of a professional development event for 60–70 associates, collaborating with stakeholders to bring the program to life.

Change Management

Supporting acquisitions and technology adoption

Trained associates joining from the Beneficial Bank and Bryn Mawr Trust acquisitions and supported Salesforce and D1 Teller rollouts through hands-on change management.

Career Development & AI

Making growth part of everyday work

Launched a Career Roadmapping Journaling Workshop aligned with the company’s coaching model and a Business Writing course that teaches associates to use AI as a writing partner.

Onboarding

Creating a clearer start for new associates

Created the New Associate Onboarding Checklist, now being integrated with Workday tools and processes.

2026 BRIDGE Mentorship

Contributing to a Fair Lending capstone

Selected for the 2026 BRIDGE mentorship program, contributing to a capstone examining the root causes of Fair Lending denial disparities.

Experience

Building people, programs, and learning experiences.

2021 — Present WSFS Bank

Assistant Vice President, Senior Learning Specialist

Design learning with HR Talent Management partners on performance reviews, talent development, and evolving performance management standards. Create leadership programs, instructional videos, eLearning, participant guides, workbooks, and job aids with subject matter experts across business units.

Direct training operations across locations and delivery formats, build courses in the learning management system, manage training events, and respond to Compliance audit requests. Serve as the team’s informal lead in the supervisor’s absence and coach learning specialists on facilitation, classroom management, and LMS skills.

Co-designed a service-focused training program aligned with the company’s mission, values, and strategy, and promote learning opportunities through targeted communications and visits to corporate locations.

  • Leadership Development
  • Talent & Performance
  • eLearning Design
  • Learning Operations
  • Service Culture
2019 — 2021 WSFS Bank

Learning Specialist

Facilitated approximately 300 in-person and virtual new hire classes in Consumer Lending, Small Business, Sales and Service, and Teller. Helped update class materials and maintained class attendance and LMS reporting. Served on the Paycheck Protection Program committee during COVID-19, helping business owners through the application process and supporting the SBA team.

2014 — 2019 WSFS Bank

Assistant Branch Manager

Coached a team of three Personal Bankers to meet goals, complete operational tasks, and deliver exceptional client service.

2023 — Present Wilmington University

Adjunct Instructor, College of Business

Teach asynchronous and in-person Supervisory Management, Principles of Management, and Customer Service courses to undergraduate students, managing announcements, assignments, and grading in Canvas. Served as a subject matter expert in the redevelopment of Introduction to Business. This part-time teaching role is held alongside my work at WSFS Bank.

2010 — 2014 Macy’s

Sales Manager

Developed a team of more than 30 sales associates, managed an approximately $1 million beauty sales department, and partnered with management to meet store goals.

Expertise

Where strategy meets facilitation.

01

Instructional Design

Connecting needs analysis, adult learning theory, curriculum development, eLearning, and multimedia to practical workplace learning.

02

Leadership & Talent

Designing leadership development, performance management, onboarding, and career development programs with HR and business partners.

03

Facilitation & Coaching

Leading virtual and in-person learning and using GROW coaching to support reflection, stronger habits, and performance.

04

Learning Operations

Coordinating programs, LMS administration, stakeholder partnerships, communications, change management, and compliance audit readiness.

Tools I work with

  • Articulate 360
  • Synthesia
  • Camtasia
  • WellSaid
  • Canva
  • Adobe Creative Suite
  • Learning Management Systems
  • Canvas
  • Workday
  • Salesforce
  • Medallia
  • AI Writing Tools

Education & Certifications

A foundation in leadership, learning, and creativity.

Master’s Degree

Master of Science, Management

Wilmington University · Organizational Leadership · 2018

Bachelor’s Degree

Bachelor of Science, Fashion Merchandising

University of Delaware · 2010

Certificate

GROW Coaching

Inside Out Development

Certificate

Instructional Design

Association for Talent Development

Certificate

Creating Leadership Development Programs

Association for Talent Development

Community

Giving back beyond the workplace.

I’ve volunteered with Greenmore Farm Animal Rescue since 2022.

Let’s connect

Interested in learning, leadership, or creating better development experiences?